Everybody right now is talking about the recent Google Penguin updates. This is a huge blow to the search engine optimization world and people have been waiting for this to come for over a year now. What we thought was going to be a very large update that is a complete rewrite, instead, is a relatively benign update that really is doing nothing in the search engine results. Fortunately, as most other SBI subscribers have noticed, traffic is actually increasing.
I was predicting that the update would be much smaller than people were hoping for, however, this was a bit more than anyone really expected at all. It only affected less than 1% of English search results in the Google search engine. This is a much smaller percentage than we would have expected to see considering the previous penguin updates have been pretty big and have impacted many websites with many different search results.
Who Was Hit By Penguin 3.0?
The main people who were headed were people who use private blog networks. These private blog networks have been getting hammered this year because more and more people are using them and Google would like nothing more than to see them go away. In fact, private blog networks were actually doing pretty poorly before the Google Penguin update you can came out. This is just one more reason why people should focus on building quality websites instead of low-quality websites that are only designed for search engines. You are not able to black hat yourself into high rankings for a long period of time. Sure, maybe sometimes it works, but in most cases it is only going to work for a short period of time.
So the main people who were hit by this latest Google Penguin updates are those who were involved with link building schemes and black hat methods that Google has been warning you should not be partaking in any way. I know a lot of people will tell me that this is bogus but it is the truth that the black hat world does not want you to know about.
This Shouldn’t Even Be Called Penguin 3.0!
There are certain people who blog about Google algorithm changes who take it upon themselves to name these algorithm updates. One of those people decided that this should be called Google Penguin 3.0 even though it should not be called that. This was not a rewrite of the Google Penguin algorithm and therefore should not be called the Google Penguin 3.0 update because that hasn’t occurred yet. What is going to happen when Google performs the full rewrite which probably is not that far away? Are we just going to call that Penguin 4.0?
The weird thing about this update is Google never even confirmed they were doing an update until after they were pressed by certain bloggers. It makes me wonder if a refresh really even happened or if they are just testing because we have been getting lots of conflicting information about what is going on.
Google Penguin Is Still Rolling
While we first received information from Google that said the Google Penguin update was finish rolling out within the first three or four days, that was quickly recanted and now they are saying it will be rolling out for the next few weeks. I am not sure why there is such a large amounts of disagreements and false information being thrown around by Google themselves but it makes you wonder if the loss of Matt Cutts is taking its toll on the Google search and spam teams. He has been on an extended leave and there is a lot of rumor that he will never be returning to Google and that this extended absence is just a cover so that there is not too much fuss. We can all agree that his career has been an utter failure due to the search results getting worse and quality over time and so maybe this is for the best in the long term but so far that is not showing.